Marketing & Advertising insights
Acquiring new clients and increasing sign up rates

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10. Customer Reviews and Testimonials

A great way to show how good you and your services are is the Testimonials and client reviews. In this way people see you can be trusted. You can surely think of using this advantage in your marketing efforts. In the competitive web hosting industry showing that your existing customers are satisfied and happy can really help you increase the number of sign ups. You can have on the top left of your site a rotating photo of your existing customers along with a quote of their review. Another approach is to link back to a credible 3-rd party web hosting review directory and encourage your customers write reviews about your company. You can use this later on to advertise and show people that you are offering good services and the proof of this is this 3-rd party verification.

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